Philosophy

Pure UX design promotes problem learning and the deliverance of true, non-deceptive solutions during the ongoing process of experience.

User ignorance is the principal problem to be recognized by the designer.

User insight is the primary solution to be delivered during experience.

The insight is connected to fundamental usefulness and is trans- and interactional in nature.


Example:

Assuming the primary purpose of an app is to buy lighting, the design should focus on the deliverance of a learning path and specific user insights to complete that task in ways that the selected product empowers well-being and living performance.

Usability, equity and delight of the buying experience are further, secondary subjects of optimization.